A Good Business Owners Package Includes a Rating Module

Most businesses will benefit from a good risk management plan to help reduce business and liability insurance premiums. Most insurance companies require a risk management plan to both protect their interests and to provide lower insurance premiums to the business. A business owner’s package is designed to do just that, and a rating module encompasses the best in sophisticated rating software that can make rating and associated business processes more efficient and cost effective.

Risk management and a comprehensive insurance plan are the cornerstone of any good business plan

A good risk management plan will remove many risks from a business standpoint, including: Personnel, Products, Equipment, or Property. Implementing a plan of this type will lessen the frequency of specific risks by acting proactively and anticipating where these exposures are most prevalent.

What’s more, smart business owners prepare for the unexpected by investing in a business owners policy, commonly referred to as “BOP” insurance. A BOP insurance policy combines property and liability coverage in one policy, and offers qualifying businesses insurance protection at a price that’s often lower than buying the same coverage separately or from different companies. One good BOP insurance tip is to use a rating module, which can help in rating small commercial policies, ISO, or carrier-specific.

For small or medium sized businesses, some insurance companies offer a combination of coverages under one policy to offer basic protection. Typically, these policies will include property insurance, business interruption insurance, liability protection, crime insurance, and car insurance for company cars. It is much more affordable to purchase this kind of policy instead of purchasing separate policies to cover each area.

Understanding how a BOP works
BOP insurance acts as a type of homeowner’s policy for a business. It offers a range of coverage that most small and medium-sized businesses need. Most importantly, it can help to cover expenses when the unexpected interrupts the company’s ability to generate cash flow. In those instances when an employee, products or services provided by the business causes harm to other people or their property, bodily injury and property damage is covered. Medical payments coverage for medical expenses resulting from injury to others on premises owned or rented by the business are also covered.

Rented vehicle coverage (also known as Hired Auto coverage) provides liability coverage for automobiles leased, hired or borrowed by the insured. Non-owned Auto coverage provides liability for employees using their personal auto in the business of an insured. Both coverages provide only liability coverage. A business auto policy is needed if physical damage coverage is desired.

Business owners will also want to protect their business against natural disasters as well as other tragedies. Equipment breakdown coverage protects if equipment is damaged from power surges, mechanical breakdown, and burnout or operator error.

Holiday Business Gifts: Gift Planning As an Extension of Your Marketing Plan

“Roses are reddish, Violets are bluish, if it weren’t for Christmas, we’d all be Jewish.”

~Benny Hill

This is the time of year businesses recognize their clients, employees and strategic alliances – those people who helped to make their business successful.

Consider your gift project an important part of your marketing plan. Besides recognizing the people who mean so much to your business success, you want to be able to create goodwill, reinforce your image (brand) and be remembered throughout the year. These are the goals of any good marketing plan and can also be applied specifically your gift program.

Last year I wrote about how to set up your gift list. This year let’s talk about the ubiquitous gift cards. They are everywhere, even in the checkout line of the supermarket. Talk about convenience.

A few people have told me they are buying gift cards this year. It made me wonder about how gift cards are perceived when they’re given as well as when they’re received. How does the gift card meet your marketing goals?

Here are my lists: the pros of gift cards, the cons, and some criteria of what makes a business gift special.

THE CASE FOR GIFT CARDS

The gift card is…

  1. The most impersonal present there is. You’re letting them buy whatever they want.
  2. The gift that says, “we’re close enough that we don’t need to make a big deal about gifts.”
  3. A safe gift with unlimited possibilities. We won’t choose an unwanted gift or, worse, a gift that will be “re-gifted.”
  4. An opportunity to give an “experience”, such as a night out to their favorite restaurant.
  5. Appropriate for many situations. No one thinks it’s crass to give a gift card these days; they’re generally accepted. It’s not like you’re handing over cold hard cash, is it?
  6. Pragmatic and very practical.
  7. Convenient. It is so easy for a last-minute gift or when we’re too busy and running out of time.

THE CASE AGAINST GIFT CARDS

The gift card is not…

  1. A token of your relationship.
  2. A recognition of what would make someone happy that makes gift giving special.
  3. Personal. We didn’t take time out of our routine to consider what you would like and what would make your busy life better.
  4. Thoughtful. Giving a gift is more important than a mere transaction. It is an important occasion and we want to show our appreciation. “We just couldn’t spare the time to give an actual gift.” It is sort of a cop-out, a “lazy” gift.
  5. Memorable. There is no relationship invested in it and not so memorable. Will the card even be redeemed?
  6. Not necessarily specific to a client’s interests. “Here is a restaurant gift card. Although we don’t know you well enough, this is a very popular restaurant and some of my clients love it, we think you will love it too.”
  7. Appreciative. A good gift gives something extra along with it, some feeling, emotion, and recognition to show your appreciation.

MARKETING – RECOGNITION GIFTS

7 WAYS TO MAKE A GIFT SPECIAL

  1. The gift is useful or enjoyable.
  2. It is memorable.
  3. It has a high perceived value.
  4. It is a gift you know the person will like.
  5. It may be personalized; it can have their name on it.
  6. It reinforces the company brand, even if your company name or logo is not on the gift itself.
  7. It will be visible, useful or available when the person is most likely going to need or think about what your company offers.

The Quick Way To Start An Internet Business

Choose A Niche

If you haven’t already found a niche, you’ll want to decide on a niche that is going to spark your interest and also be profitable. However, do some research to make sure it’s something you want to work in since you are going to have to work in that niche, create compelling content and promote products regularly.

It’s a good idea to try to break your niche down into something that doesn’t have a lot of competition either. For instance, the “weight loss” niche has huge competition so maybe consider “weight loss recipes”. You also should consider if you are selling your own products or someone else’s products.

Take the time to research some competition sites as well. This can take time but you will want to see what they are offering and how they are running their business. See what you can do differently or better that will gain your own customers and consider new techniques you can incorporate into your business. Look at sites that are doing well so you know what you need to aim for in your business. You should then take a look at your own website and see where you can improve.

Choose A Name

A name that is relevant to your niche and the products you are offering is better than a name that has no relevance. A name that is simple to remember is also a benefit. Customers want something they can remember even if they don’t have anything to write on. The last thing you want is a website that is hard to remember or is long. You might want to include your product name in it as well if possible.

The name you choose will often be the domain name that you register. Sometimes the name you want won’t be available as a.com domain name so check to see if you can register a.net or.org with the name you want.

Build Your Site

Now it’s time to build your website. Make the design relevant to what you’re offering. Don’t have apples on your website if you are selling hunting equipment. There are a number of online resources that will offer free sites until you can get the money to invest in one.

If you know a site designer personally, you can ask them to make you one as well. This will allow you to get one professionally done for cheap or even free. Make sure if you pay to get one done for you that it’s what you want since some companies won’t change the layout or design once it’s made unless you pay more.

Promote Your New Business

Now you can get busy promoting your business and your website. Begin with search engine optimization. You can submit your site to almost all search engines for free. Upon submitting, there will be a robot sent to “crawl” your website and this is how your site is monitored. Make sure you use niche relative keywords and phrases in your website content as well to ensure your site is better optimized for the search engines. Try other marketing techniques that don’t cost a lot of money such as article marketing.

Getting a simple online business set up can be done in about a day or two, but for bigger, more detailed projects, it can take weeks to get things up and running.